Label in Marketing
Who is permitted to use the RESPONSIBLE BUSINESS label?
OEKO-TEX® customers with a valid RESPONSIBLE BUSINESS certificate.
Where to place the RESPONSIBLE BUSINESS label?
On marketing materials that promote the certified companies such as PR or corporate communication. The RESPONSIBLE BUSINESS label must never be displayed on products.
How to use the RESPONSIBLE BUSINESS label on marketing materials?
The OEKO-TEX® RESPONSIBLE BUSINESS label should be used on marketing materials. It can be used to promote RESPONSIBLE BUSINESS certified companies through catalogues, flyers, fair stands, social media or company websites.
The connection between the label or the certificate number with the certified company must be recognisable at all times and visible for everyone. Therefore, only companies that are actually certified can be associated with the OEKO-TEX® RESPONSIBLE BUSINESS label and advertised as such. This means that a OEKO-TEX® RESPONSIBLE BUSINESS label may only be displayed in brochures, catalogues or other media in connection with the company whose certificate number it bears.
The RESPONSIBLE BUSINESS label shall never be used on products or in product marketing.
OEKO-TEX® strongly recommends using the RESPONSIBLE BUSINESS label to promote company initiatives.
However, we recognise that sometimes the designsolution won’t allow it. In these cases, a second option to promote the certified company is available. This is done through text, which shall be in visual adjacency to the promoted product.
The text must contain the following information: full product brand name, certificate number, institute
It is recommended that the text contains the link to the OEKO-TEX® website.
Example:
Ensuring due diligence.
OEKO-TEX® RESPONSIBLE BUSINESS
XXXXXX Institute
www.oeko-tex.com
Please note: The umbrella - & product brand are always written in capitalizied letters.