Label in Marketing
Who is permitted to use the STeP label?
OEKO-TEX® customers with a valid STeP certificate.
Where to place the STeP label?
On marketing materials that promote the certified facility, such as PR or corporate communication. The STeP label must never be displayed on products.
Where to find the STeP label?
Every label layout can be downloaded from the Label Editor in myOEKO-TEX® by the label owner.
How to use the STeP label on marketing materials?
The OEKO-TEX® STeP label shall be used on marketing materials. It can be used to promote STeP certified facilities through catalogues, flyers, fair stands, social media or company websites.
The connection between the label or the certificate number with the certified production facility must be recognisable at all times and for everyone. Therefore, only facilities that are actually certified can be associated with the OEKO-TEX® STeP label and advertised as such. This means that a STeP label may only be displayed in brochures, catalogues or other media in connection with the production facility whose certificate number it bears.
The company-related label shall never be used on products and on product marketing. OEKO-TEX® strongly recommends using the STeP label to promote company initiatives.
However, we recognise the possibility that sometimes the design-solution won’t allow it. In these cases, a second option to promote the STeP certified company is available. This is done is through text.
The text must contain the following information: full product brand name, certificate number, institute
It is recommended that the text contains the link to the OEKO-TEX® website.
Example:
Responsible production for people and planet.
OEKO-TEX® STeP
XXXXXX Institute
www.oeko-tex.com
Please note: The umbrella - & product brand are always written in capitalizied letters.