Messaging definitions
Below you will find the definitions regarding MADE IN GREEN Key Statement.
What is the Product Promise?
The shortest and most concise text in the communication package with a consistent structure that is recognisable across the product catalog.
What is the Key Statement?
A memorable, 1-sentence headline based on the product’s core communication points. The Key Statement can be used completely or divided into two seperate statements.
What is the Product Description?
A detailed statement communicating all the product benefits.
Download the key statement overview here
Approved B2B Statements
These modular statements can be adapted and combined according to your needs. They have been formulated to spotlight specific product benefits for B2B communication.
Approved B2C Statements
These statements are ready to use for end-consumer focused product and marketing materials. Focus: Informed Purchasing Decisions
1. Products carrying the OEKO-TEX® MADE IN GREEN label are produced in responsible workplaces. Purchase them with confidence that they are traceable and tested for harmful substances.
2. Make informed and responsible purchasing decisions with OEKO-TEX® MADE IN GREEN.
3. We’ve made it easy for you to shop responsibly. OEKO-TEX® MADE IN GREEN labelled products have been tested for harmful substances to protect your family.
4. Scan the QR code or enter the unique product ID in the oeko-tex.com Label Check to see how and where this OEKO-TEX® MADE IN GREEN labelled product was made.