Rethink fashion in 2025

The new year is a great time to reshape your habits, one step at a time. Small, consistent actions — like simplifying your wardrobe — help you create lasting, conscious fashion routines. 

Did you know?

Repetition rewires your brain and builds new neural pathways. By repeating your new habits, you can turn sustainable practices into second nature — your new responsible fashion autopilot. Let 2025 be the year you make mindful consumption your everyday norm 🙌

Tip No. 1: Build your capsule wardrobe

A capsule wardrobe is a curated collection of versatile, timeless pieces that reduce the need for constant shopping. 

Start by auditing your closet — keep essentials, replace worn items with durable, natural fabrics, and choose pieces that you easily mix and match. 

This is a great way to save the money you would have otherwise spent on impulsive shopping and trendy pieces.

Let us inspire your conscious choices 💘

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More responsible fashion with certified products in 2025

Textiles and leather items carrying the OEKO-TEX® MADE IN GREEN label are produced more sustainably in socially responsible workplaces. They are traceable and tested for harmful substances. 

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Every item bearing the OEKO-TEX® STANDARD 100 label is certified as having passed safety tests for the presence of over 1,000 harmful substances.

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Our OEKO-TEX® ORGANIC COTTON certification offers verification from farm to product. Products bearing this label have been manufactured without the use of GMOs and tested for pesticides and other harmful substances.

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Why are textile certifications important and what do they mean?

Different certifications cover various aspects of a product’s supply chain, each with a different focus, such as: 
 

  • Textile safety, e.g. tests for harmful substances
  • Environmental safety, e.g. wastewater and chemicals management
  • Socially responsible working conditions, e.g. ban on child labour
  • Verification of material origin, e.g. excluding the use of GMO’s


Some certifications emphasise social manufacturing conditions, while others prioritize environmental or health factors. Additionally, some certifications aim to provide a comprehensive approach, addressing both social and environmental concerns holistically. Understanding certifications in 2025 helps you make informed decisions, aligning your fashion purchases with your values.